Luc Duchesne – A Belgian Contemporary Brand
Duchene luc … This name means nothing to you? To be honest it didn’t either for us, until we met Luc Duchêne himself. Everything becomes clear when we know that Luke Duchene is the man behind China ‘s famous brand of ready-made Belgian which it owns. We learn during the interview he also owns a fashion label North Sea , well known in Northern Europe and he has shown early by marketing in Belgium brands jeans in their leader time, Chipie and Chevignon.
After 35 years spent as an importer, owner, CEO, Luc Duchêne decided to redraft the DNA of its core business, his fashion label . In Paris, the former China shop in the Rue de Castiglione (well known fashion addicts international) has just undergone a radical transformation.
Renamed after its founder, teaches Luc.Duchene becomes a place of tethering to a new dynamic.
New decor, new style … The whole environment of the mark Luc.Duchene promises to be more in keeping with the times.
His will be the fashion Luc.Duchene more in line with women today. For “Making clothes for women 50 years of age and sell them to girls of 18 years, it’s complicated.” – says the man of fashion.
Luc Duchêne cultivates a certain ethics in business, so this fashion magnate insisted on retaining the commands like the Belgian designer Tim Van Steenbergen and even the director of collection, Nathalie Gabay. Her daughter, Emilie Duchene, keen fashion comes to brand as “trends” in its parallel functions in communication, while his son, Fabrice co-directs the company with him. The sales staff remains unchanged.
The new direction of the brand revolves mainly around the dress. Both sophisticated or sexy , she is a total look at itself and is accompanied by accessories in. Moreover, Luc Duchêne promises to diffuse through its new concept products for which it has real heart strokes.
Turn ” rock bourgeois “and” sexy bourgeois “, silhouettes Luc.Duchene needed through a collection spring-summer 211 in basic colors and stylish easy to wear.. To boost the essential parts in black and white, ecru and beige, are added models fuchsia, green or blue Majorelle.
The pieces take place in a clean place where Luc-Duchene creations can be expressed in all their contemporary dimension. The owner of the brand wants to reveal the nature of his sexy models through urban codes revistas. This season, Elettra Rossellini-Wiedemann embodies the woman Luc Duchêne. Its beauty overwhelming the actress-model gives life to the models of Tim Van Steenbergen.
